Services

SEO and Site Content Audit

Analysis of key website pages for strengths to leverage and opportunities to improve site's overall performance.

What does an SEO and Site Content Audit include?

• Initial Client Briefing to capture concerns and discuss goals
• 21-Point Checklist to measure how your site aligns with today's best practices.
• Review of your site for potential roadblocks impacting search engines.
• Review of top competitors and how your site compares.
• Detailed Confidential Report with findings and recommendations.

Brand Optimization

Your brand is you and your website is a representation of your brand. When the content on your site is properly optimized, your website performs better in search engines, thus improves rankings and increases exposure.

How can you raise awareness of your brand?

• How can you raise awareness of your brand?
• Refresh old content with new content.
• Ensure content speaks to the buyer's journey.
• Improve content to increase traffic.

Customer Case Studies

Customer Case Studies allow you to speak to prospects through the eyes of your customer. Whether it's Business to Customer (B2C) or Business to Business (B2B), existing customers attract new customers when they share their positive experiences with your products and services.

Why are Customer Case Studies important for your business?

• They are a golden parachute for growth.
• They help your business become a trusted source.
• They are free advertisement for your business.
• They are one of the fastest ways to increase exposure for your business.

Customer Personas

Customer Personas help businesses understand their target audience. When you understand your target audience, you can ensure your products and services align with their need.

What are ways Customer Personas can benefit your business?

• Provide you with a clearer picture of the customer you are selling to.
• Help you get in the mind of the customer to determine why they will buy.
• Help you get in the mind of the customer to determine why they will buy.
• Help you understand what products and services the customer needs or desires.

Keyword Research Planning

Effective keyword research helps produce quality content. Understanding the right keyword or keyword phrases you need to target for search engine optimization is a critical step to get ranked in search engines.

It starts with understanding the INTENT of the searcher and where they are in the buying process.

What does Keyword Research Planning entail?

• Understanding the client's business goals, competition and target audience.
• Analysis of current keywords to assess what's working.
• Research and locating keywords that focus on intent.
• Review of keywords and discussion of recommendations regarding content that will speak to the target audience.

Copywriting for a Cause

Behind the scenes there are so many great projects, initiatives and campaigns that make a difference in the lives of others every day.

Every project, initiative or campaign requires the right message to achieve the desired support. The more compelling the message, the quicker others connect with your vision.

Whether it's a Landing Page that communicates your message, an Email Campaign to keep interested parties connected, Grant Writing to help you secure funding or a Direct Response Mail (Long Form Sales Letter) that informs and attracts buy-in; we will work collectively with you to achieve your goals.

Why is Copywriting for a Cause important?

• It is good for business and presents you as a trusted authority who cares.
• It keeps your projects, initiatives and campaigns before the right audience.
• Creates a compelling "Case for Support" that gives you a competitive advantage.
• Ensures your message clearly identifies the problem and presents the best solution.
• Builds a support base so that your efforts keep making the difference.